215-489-5460 Get In Touch
image description TruFusion
image description
image description
image description

Educational opportunities

The nonprofit National Student Clearinghouse (NSC) is the nation’s only provider of first-party education data. This data is unique for its ability to advance opportunities created for and by learners, regardless of education level. The data industry has exploded in size over the last two decades—companies in banking, healthcare, and nearly every other sector rely on it to drive decision-making. NSC knew they needed a partner with deep knowledge of data, event activation and sales to help them tell their story.

image description
image description
image description

Data done differently

To comply with FERPA and other privacy acts, NSC must handle data differently than other large data houses. They make unique efforts to ensure they can always protect their customers and the data they’re responsible for. This approach to data governance is what drew Highwater to NSC. Meanwhile, our knowledge of data and how it works hand-in-hand with creativity and sales engagement is what drew NSC to us.

image description
image description
image description

Driven by insight

NSC’s data is a powerful tool in helping companies dimensionalize how they “see” their customers—existing and future. Highwater saw an opportunity to further expand the organization’s insight into college students by connecting it with some of the world’s top brands. To accomplish this, we built tools and event engagements that would create connections with clients at some of the country’s largest conventions.

image description
image description

Learning and earning

NSC and Highwater worked together to strategize, design and build AcademicPerks, a student-exclusive discount site. It allows college students to take advantage of offers from brands they already know and love, and brands they’ll learn to love. AcademicPerks not only gives cash-strapped students budgetary relief but also gives NSC insight into their preferences and behaviors. These new understandings cemented the organization’s position as the nation’s only true source of broad, deep and accurate education data.

image description

A curation of foundation

After the launch of AcademicPerks, traffic to the site increased over 1000% in less than a year. Our strategy provided a solid foundation on which we could help NSC build other product offerings, all designed to drive sales and enhance student lives. What’s more, Highwater enabled the organization to expand its mission by providing today’s learners new opportunities to make their money work harder. And, of course, we helped NSC enhance its insights into students across the nation.

A curation of foundation

After the launch of AcademicPerks, traffic to the site increased over 1000% in less than a year. Our strategy provided a solid foundation on which we could help NSC build other product offerings, all designed to drive sales and enhance student lives. What’s more, Highwater enabled the organization to expand its mission by providing today’s learners new opportunities to make their money work harder. And, of course, we helped NSC enhance its insights into students across the nation.

A curation of foundation

After the launch of AcademicPerks, traffic to the site increased over 1000% in less than a year. Our strategy provided a solid foundation on which we could help NSC build other product offerings, all designed to drive sales and enhance student lives. What’s more, Highwater enabled the organization to expand its mission by providing today’s learners new opportunities to make their money work harder. And, of course, we helped NSC enhance its insights into students across the nation.

Related Projects

View All
Duke

Duke

Enrolling the class
of 2032 today

TruFusion

TruFusion

Finding a competitive edge in a crowded industry

Philips

Philips

Resuscitating an ailing
salesforce with data

Phila. Macaroni Company

Phila. Macaroni Company

Cooking up a
reinvented brand
from scratch